The challenges of service delivery across all government departments in federal state and local Government areas has never been as daunting with needs of the populace rising in the face of dwindling government resources.

There is a pressing need to provide public services that meets the needs of the teeming population in a country like Nigeria with a wide disparate interest and of over 140 million people.

The need to sample the opinion of the masses as it relates to governance is a key factor to achieving the millennium development goals.

Without the active citizen participation,governance will not meet the needs of the common man.

SMS Survey Nigeria will help push further the M-government initiative by providing a reliable, cost effective and efficient means of soliciting of relevant and useful information from the populace. The information collected can be used in decision making.

In an economy with increasing needs for new exciting media , there is need to give the listener and viewers a voice of their own.
Sms Survey Nigeria helps media outfits to improve on client perceptions which is necessary for improved profitability and viewership.
Media firms can quickly know which programme is attracting the crowds and audience types for proper marketing.

Live TV Voting
The growth of reality TV has provided an opportunity for companies to increase revenues by use of premium SMS in the voting process.
The ability to vote for an artist or dancer, for example, provides not only entertaining and interactive involvement for the show's audience, but an additional revenue stream for the TV station and production company.

The large prime time viewing audiences commanded by reality TV programs such as The Entrepreneur, Pop Idol, X Factor, So You Think You Can Dance etc. ensures high revenue streams from advertisers and premium rate voting.

The Benefits.

• Reinforce viewers / listeners relations by giving them a voice.
  
  
• Opportunity for viewers to articulate their experiences objectively
  
  
• Opportunity to gather Mobile phones of your potential customers for future marketing of your products or services
  
  
• Measure service levels.

In the world of marketing research in Nigeria, response rates continue to drop for the traditional survey tools like the paper based and touch points questionnaire systems.

By Harnesing the power of the SMS Survey Nigeria mobile technology, soliciting and collecting data from the general public or controlled targeted group has never been easier.

Marketing Researchers can now reach millions at the click of a button with the following advantages:

• Reaching the hard to reach contact group


• Getting instant survey results in real time.
  
  
• it is quick and easy using the mobile phone which is always with the respondent.
  
  

SMS Survey can be used effectively in the areas of

• Product launch and concept testing
• Advertising awareness and tracking 
• Audience response system
• Community engagement
• Brand awareness
• Sales promotion
• New product development and testing
• Public opinion
• Understanding product usage and attitudes
• Reactions to news and events
• Employee voting

Keeping regular contact with staff, parents, and students is a common goal across any education establishments. Universities and schools are increasingly recognizing the advantages of using today's most popular and accessible form of communication – the mobile phone.

SMS Survey can be used effectively in the areas of

• Student union election voting (eliminating duplicate or invalid votes).
  
  
• Notifying students of latest events/gigs
  
  
• Alerting students on changes or cancellations
  
  

Research has shown that the Nigerian medium and large scale enterprises are already using SMS to communicate with their customers.

SMS survey presents a new unique and exciting new channel to test new products with ease in a cost effective method
Nigerian Businesses can now reach thousands and millions of people with a desirable demographics to test new products and stay ahead of competition with incredibly high response rate which paper based surveys cannot achieve

SMS survey can reach vast customer base across wide geographical locations rapidly from Imo state to Zamfara state with the result being updated in seconds!

Nigerian consumers are faced with products that does not meet their needs adequately and hence results in low product adoption rates and consumption.

In an era where the customer is called king, their is a need to get the valuable insights from the consumer.

Sms Survey helps in gathering data to help manufacturers understand end consumer behavior. Our product is capable of supporting marketing research on virtually any product or services including product testing, behavioral inventories, segmentation, attitude, perception, opinion analysis and loyalty analysis