In the world of marketing research, response rates continue to drop for the traditional
survey tools like the paper based and touch points questionnaire systems.
By Harnesing the power of the SMS Survey mobile technology, soliciting and collecting
data from the general public or controlled targeted group has never been easier.
Marketing Researchers can now reach millions at the click of a button with the following
advantages:
- Reaching the hard to reach contact group
- Getting instant survey results in real time.
- it is quick and easy using the mobile phone which is always with the respondent.
SMS Survey can be used effectively in the areas of
- Product launch and concept testing
- Advertising awareness and tracking
- Audience response system
- Community engagement
- Brand awareness
- Sales promotion
- New product development and testing
- Public opinion
- Understanding product usage and attitudes
- Reactions to news and events
- Employee voting
In an economy with increasing needs for new exciting media , there is need to give
the listener and viewers a voice of their own. Sms Survey helps media outfits to
improve on client perceptions which is necessary for improved profitability and
viewership. Media firms can quickly know which programme is attracting the crowds
and audience types for proper marketing.
Live TV Voting
The growth of reality TV has provided an opportunity for companies to increase revenues
by use of premium SMS in the voting process.
The ability to vote for an artist or dancer, for example, provides not only entertaining
and interactive involvement for the show's audience, but an additional revenue stream
for the TV station and production company.
The large prime time viewing audiences commanded by reality TV programs such as
The Entrepreneur, Pop Idol, X Factor, So You Think You Can Dance etc. ensures high
revenue streams from advertisers and premium rate voting.
The benefits
- Reinforce viewers / listeners relations by giving them a voice.
- Opportunity for viewers to articulate their experiences objectively
- Opportunity to gather Mobile phones of your potential customers for future marketing
of your products or services
- Measure service levels.
The challenges of service delivery across all government departments in federal
state and local Government areas has never been as daunting with needs of the populace
rising in the face of dwindling government resources.
The need to sample the opinion of the masses as it relates to governance is a key
factor to achieving the government goals. Without the active citizen participation,governance
will not meet the needs of the common man.
SMS Survey will help push further the M-government initiative by providing a reliable,
cost effective and efficient means of soliciting of relevant and useful information
from the populace. The information collected can be used in decision making.
Keeping regular contact with staff, parents, and students is a common goal across
any education establishments. Universities and schools are increasingly recognizing
the advantages of using today's most popular and accessible form of communication
– the mobile phone.
SMS Survey can be used effectively in the areas of
- Student union election voting (eliminating duplicate or invalid votes).
- Notifying students of latest events/gigs
- Alerting students on changes or cancellations
Research has shown that medium and large scale enterprises are already using SMS
to communicate with their customers.
SMS survey presents a new unique and exciting new channel to test new products with
ease in a cost effective method
Businesses can now reach thousands and millions of people with a desirable demographics
to test new products and stay ahead of competition with incredibly high response
rate which paper based surveys cannot achieve
SMS survey can reach vast customer base across wide geographical locations rapidly
from London to Timbuktu with the result being updated in seconds!
Consumers are faced with products that does not meet their needs adequately and
hence results in low product adoption rates and consumption. In an era where the
customer is called king, their is a need to get the valuable insights from the consumer.
Sms Survey helps in gathering data to help manufacturers understand end consumer
behavior. Our product is capable of supporting marketing research on virtually any
product or services including product testing, behavioral inventories, segmentation,
attitude, perception, opinion analysis and loyalty analysis