Benefits.

• Sms feed back removes the barrier between management and customers, feedback will be sent directly to senior staff or management rather than having feedbacks blocked or filtered by customer service or front line staff.
  
  
• Management will be able to identify trends in quality of customer care rendered to customer thus acting as an early warning system for management. The little things that matter to existing or new customers
  
  
• It allows evaluation of promotional effectiveness to help verify return on investment
  
  
• It shows your customers that you listen to them 24hrs a day and increases communication between customers and organization thus creating a visible strong brand